Shopify Startup Kit

Helping prospective entrepreneurs optimize their business growth.

Role.

UX Designer

Duration.

24 Hours

Skills

Wireframing

Whiteboarding

Prototyping

Scope.

Cross-Collaborative Hackathon

Tools.

Figma

In this case study, our team tackled the challenge of enhancing the Shopify experience for startup businesses aiming to optimize their operations.

The solution involves the development of a new feature that integrates data analytics tools for actionable and region-specific insights.

Overview.

3 main barriers that novice entrepreneurs face when maintaining their business:

Problem.

Lack of Human Capital

Lack of Social Capital

Lack of Knowledge & Resources

How Might We…

Empower prospective entrepreneurs to maximize their potential for success?

Process.

//PROTO-PERSONA

To better visualize the problem.

"I'm excited to start my online business journey, but navigating the digital world can be overwhelming. I want to make sure I'm making the right choices for my venture."

Andrei Burnham

Lacking guidance and knowledge on local business laws, taxation, and compliance.

Pain Points.

Motivations.

To maintain entrepreneurial success while simultaneously finding growth and fulfillment

Goals.

To maintain entrepreneurial success while simultaneously finding growth and fulfillment

Solution.

//THE PRODUCT

The Shopify Startup Kit

Based on the region, users are given a tailored guideline of steps to take to start their business on the right foot and relevant tools to maintain their business success.

01. Region-Specific Results

03. Shopify Academy Resources

Further empower prospective entrepreneurs with direct access to valuable resources from Shopify Academy. Seamlessly integrated into our platform, this feature allows users to tap into a curated selection of Shopify Academy's courses, tutorials, and expert insights.

02. Practical & Tailored Guidance

A step-by-step plan to the unique needs of each user, covering key aspects of business setup with clear explanations and actionable insights.

//THE IMPACT

What do we set out to accomplish?

Localized Efficiency

Access to localized content to expedite the business setup process and implement strategies that are specifically adapted to local market nuances and regulations.

Upselling existing valuable resources provided by Shopify. Easy access to an enriched learning experience, gaining insights from industry experts and mastering key skills essential for successful e-commerce ventures.

Expanded Shopify Academy

The Startup Kit fosters a culture of continuous improvement and empowering users to consistently enhance their knowledge and capabilities, ultimately contributing to their sustained success in the entrepreneurial realm.

Continuous Learning

The Team

I had the privilege of collaborating with a group of ambitious and hardworking individuals consisting of another UX designer, 3 web developers, and 2 data scientists.